Nerves, dry mouth, stuttering…are you thinking about getting a video made for your business but TERRIFIED of being on camera? Well it might make you feel better to know Megan and Jeremy from Little Bird felt exactly the same – but you would never guess from watching their video! Take a read of the little Q&A I did with them recently to hear about their experience in front of the camera, and why they wanted to use video in their business.
Why did you decide to get a video made?
We needed a video for our Pledge Me campaign as while it is possible to run a successful crowd funding campaign without a video, it is way easier to succeed with an engaging and convincing video.
(Even a crappy video can make a difference, but the better the vid, the more chance we were giving our campaign! Having a video available makes a massive difference to the engagement of any
audience these days. Reading and concentrating is hard work! 😉 and if you can make something interesting and entertaining that can be watched instead…. Much more people are going to know
about whatever it is you want to talk about. It also makes things much more real, the video invited people into our world, it put faces to our brand, it let our customers see we are real people and given
that we were running a pledge me campaign, it gave us a greater chance of convincing people to join our campaign.
We were introduced to Michelle through one of our staff, we had some other options too, but we felt Michelle’s work was the warmest and most successful at representing people naturally and honestly,
whilst still being fun. A benefit of the project was that we shot a little extra footage and have been able to re-purpose the video to be a more permanent addition to our website – Great value for
What was the video making process like for you?
We have spent enough time leading a big team now to be fairly confident of talking, but put a camera in your face and something happens! Nerves, dry mouth, stuttering…! It made it easier that there
were two of us in the video (moral support), but it didn’t take long to loosen up. There wasn’t any real pressure to do things a certain way – I think that is a strength of Michelle’s direction, she put us at
ease and guided us through things so nothing was a big deal. And she kept things light and fun, humour can be such an important part of audience engagement.
What impact did the video have?
The video was critical. It basically was our campaign. (That and the great rewards we were offering!) It created something that could be easily shared amongst friends, groups and different media
channels. At the time I think we were one of the most successful campaigns on Pledge Me, we managed to raise over $48,000, well above our $20,000 initial target.
What was the best reaction you had to the video?
The video was very well received. I think what was most successful was how the video depicted us as who we are. We do our best to run our business as openly as possible, we share everything with our
staff (which has its upsides and downsides!), but it was nice to be able to have some sort of dialogue with so many of our customers. To introduce ourselves, and for people to see, hear, and understand
who we are and why we do what we do.
What would you say to other business owners thinking about getting a video made?
I think video work is probably underutilised amongst small business in New Zealand – it has become very common internationally. It’s really neither that expensive, or
time consuming, and so much more valuable that running an ad in some glossy magazines. (You’ll pay similar money for either.) If you have a story to tell, a product
or service to introduce, something to celebrate… a video gives you a chance of reaching a big audience and making a lasting impression.
Michelle knows what she is doing, but is not overbearing. She listens, and lets the story come out rather than pushing it out. She is a small business herself, so understands what that means when working with your small business,
and her experience in her previous roles with the big tv stations means she will be equally comfortable working with your big business. Running a small operation means she was able to be very flexible about when, where and how we did things, which was valuable, especially considering the 3 month old baby we had in tow.
We loved working with Michelle, and Love the Little Things will be our first stop for future video work.